Published by George Newnes Ltd from 1891
Founded by George Newnes in 1890 and edited by H Greenhough Smith from 1891 to 1930, the Strand aimed at a mass market family readership. The content was a mixture of factual articles, short stories and serials most of which were illustrated to some extent. Despite expense and production difficulties, Newnes aimed at having a picture on every page - a valuable selling point at a time when the arts of photography and process engraving were in their infancy. "A monthly magazine costing sixpence but worth a shilling" was the slogan the publicity-conscious Newnes used to advertise the Strand - which was half the price of most monthlies of the period.